CLIENT COMMUNICATION: THE BEST ADVERTISING TOOL!

Often times, we as lawyers are looking for the next best way to advertise.  How do we market ourselves?  What is our brand?  How should we create our logo?  Lets tweak it and make it better.  Where should we open an office?  Is there good signage?  Should we be a storefront firm or an office in a big building?  Should we send out direct mailers?  Or no?  Should we advertise on the radio or tv?  Or both?  Should we search for legal publications to place ads in it? If so, what size and how often should we run the ads?  Should we get on radio shows and/or advertise on the internet?  How do we generate and collect a bank of clients who will drive our business and make us a successful firm? The answer is client contact!  Client communication!  Client satisfication.  Too often we lose sight of the importance of truly listening to our clients and truly talking to them outside of just being a person in a legal jam. At Meltzer & Bell, P.A. we feel that treating our clients like people, and not defendants, is the best advertising tool that we could use.  Our clients don’t feel like a file, but like a person and a party that is cared for and appreciated.  It is so important to communicate with your clients, even if that communication is minimal and a simple update on a matter. Don’t just note your system regarding work you have done.  Send a quick e-mail.  Make sure you have all your client’s emails.  Search through your open cases on a weekly basis and reach out to clients who you think may want to hear from you.  Let them know that you are still thinking of them and that you care about their case. What you will get back in return is such positive satisfaction.  Your clients will tell their friends and family that their lawyer actually cares about them and will recommend you to them for future services.  Forget about them, and they will forget about you!  Best of all, there is no cost on communication with your client.  Nobody is going to bill you.  So remember, reach out and communicate.  What you will get in return will surprise you!